Centrally located making it easy to walk to the Outernet, restaurants, Oxford Street, the Underground, etc. It's right on the Soho Square which gets fairly busy, but the bedrooms are further back in the place so we didn't hear the street noise when we were sleeping. The communication was great, and the host met us at the place early so that we could easily check-in and drop off our stuff. The only suggestion that I would make is for a bit of minor maintenance. There were quite a few light bulbs out so it was hard to see in the bathroom, and the electric kettle needs to be replaced because it immediately tripped the circuit breaker. Those comments aside I would definitely stay again.