See all properties

EL ARAM IMIRÁ BEACH RESORT

3.5 star property

Choose dates to view prices

Photo gallery for EL ARAM IMIRÁ BEACH RESORT

Aerial view
Property video
Free daily self-service breakfast
Minibar, free cots/infant beds, free WiFi, bed sheets
Exterior detail

Reviews

6.6 out of 10

Popular amenities

  • Pool
  • Breakfast included
  • All-inclusive
  • Spa
  • Pet-friendly
  • Free Wi-Fi

Explore the area

View in a map
Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Dunes Park
    ‪2 min walk‬
  • Place, Natal Convention Center
    ‪5 min drive‬
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪35 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View | Minibar, free cots/infant beds, free WiFi, bed sheets

Superior Room, Sea View

  • 16 sq m
  • Sea view
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds OR 4 Single Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View | Minibar, free cots/infant beds, free WiFi, bed sheets

Standard Room, Garden View

  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds OR 4 Single Beds

Similar properties

9 outdoor pools, free pool cabanas, pool umbrellas
Costeira Palace Beach Resort All Inclusive
  • Pool
  • Breakfast included
  • All-inclusive
  • Kids’ pool
4.5 out of 5, Wonderful, 45 reviews
The price is CHF 222
includes taxes & fees
21 Dec - 22 Dec
Costeira Palace Beach Resort All Inclusive

About this property

EL ARAM IMIRÁ BEACH RESORT

Family-friendly hotel on the beach, with free water park
At EL ARAM IMIRÁ BEACH RESORT, hit the beach, relax by an outdoor pool, or spend the day at a complimentary water park.
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with minibars and a hairdryer. Satellite televisions are provided.

Bathrooms include a shower and complimentary toiletries. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided on a daily basis.

An outdoor pool and a children's pool are on site. Other recreational amenities include a complimentary water park and a steam room.
Guests can pamper themselves by indulging in the on-site spa services. Services include facials, body scrubs, body treatments and manicures and pedicures.
During your stay at EL ARAM IMIRÁ BEACH RESORT, you're just a quick walk from Dunes Park. Features include free breakfast and free WiFi in public areas, plus an outdoor pool.
  • Free self-service breakfast served daily
  • Free WiFi
  • Enjoy a bite to eat at Restaurante Taianá, a brasserie with ocean views
  • Self-parking available for a fee
  • Splash around at the free water park or swim in the outdoor pool
  • Services include dry cleaning/laundry, tour or ticket assistance and a porter
  • On-site recreation includes a steam room
  • Steps from Dunes Park and a 4-minute drive from Mae Luiza Lighthouse
  • Cats and dogs welcome for a fee
EL ARAM IMIRÁ BEACH RESORT is an all-inclusive hotel. Room rates include meals and beverages at on-site restaurants and bars. Other items and amenities, including taxes and gratuities, and access to recreational activities and entertainment may also be included. Additional charges may apply for meals at some restaurants, special dinners and dishes, certain beverages and other amenities.

EL ARAM IMIRÁ BEACH RESORT offers its guests a complimentary water park, an outdoor pool, and a steam room. There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at one of the bars, which include a poolside bar and a bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

Business amenities include a business centre and meeting rooms. A children's pool, spa services, and a terrace are also featured at the family-friendly EL ARAM IMIRÁ BEACH RESORT. Limited parking is available for a fee and is offered on a first-come, first-served basis.

This 3.5-star Natal hotel is smoke free.

Guests are served a free self-service breakfast daily from 6:30 AM to 10:00 AM.
Restaurante Taianá – Overlooking the ocean, this brasserie serves breakfast, lunch and dinner.
Late-night fare is available from room service (during limited hours).

All-inclusive details

This hotel is all-inclusive. On-site food and beverages are included in the room price (some restrictions may apply).

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Parking on site (BRL 20 per day)
  • Limited on-site self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A poolside bar
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá

Things to do

  • Arcade/game room
  • Children's pool
  • Free water park
  • Outdoor pool
  • Shopping
  • Steam room
  • TV in common areas

Family friendly

  • Arcade/game room
  • Children's pool
  • Free water park access
  • In-room cot
  • Laundry facilities
  • Outdoor pool
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Hair salon
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance

Business services

  • Business centre
  • Meeting rooms

Outdoors

  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • Lift (80 centimetre wide door)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free cot

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • TV with satellite channels

Food and drink

  • Late-night room service
  • Minibar

More

  • Air conditioning (climate-controlled)

Policies

Check-in

Check-in start time: 2:00 PM; check-in end time: noon
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
This property doesn't offer after-hours check-in
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: BRL 70 per pet, per day
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 33 lb per pet)
  • Pets cannot be left unattended

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 12 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Self-parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
This property doesn't offer after-hours check-in. To arrange for check-in, guests must contact the property at least 48 hours prior to arrival using the information on the booking confirmation. Guests must contact the property in advance for check-in information. Front desk staff will greet guests on arrival at the property.

We should mention

  • At check-in, parents or a legal guardian travelling with children under 18 years old are obligated to present the child's birth certificate and an identity card with a photo (for example, a passport). For international travels to Brazil, if only one of the parents is travelling with the child, the parent must present – in addition to the child's certificate of birth and identity card with photo – a letter authorising the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorisation, a judicial authorisation is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to travelling for more information.
  • For stays on 31 December, the total price shown includes a charge for a mandatory New Year's Eve gala dinner.
  • Up to 2 children aged 12 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.6
Rating 10 - Excellent. 67 out of 324 reviews
Rating 8 - Good. 84 out of 324 reviews
Rating 6 - Okay. 85 out of 324 reviews
Rating 4 - Poor. 46 out of 324 reviews
Rating 2 - Terrible. 42 out of 324 reviews

6.8/10

Cleanliness

6.8/10

Staff & service

7.6/10

Amenities

5.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

8/10 Good

Dulce

Travelled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Great location

For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family friendly, beautiful views of the coast!

This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveller

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Former Beauty

Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel stay

Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness

Better pics than rooms

The hotel is offered as 4 star, but I would rank it 2.

10/10 Excellent

Thiago

Travelled with family
Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025

6/10 Okay

Cibele

Travelled with family
Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025

10/10 Excellent

PAULO DE LIMA

Stayed 3 nights in Jul 2025

10/10 Excellent

Elvis

Travelled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025

8/10 Good

Rodrigo

Travelled with family
Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025

6/10 Okay

Pedro

Liked: Cleanliness, staff & service
Stayed 2 nights in Jun 2025

6/10 Okay

Michel

Liked: Cleanliness, staff & service
Stayed 3 nights in Jun 2025

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025

10/10 Excellent

Raul

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

10/10 Excellent

Caio

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

10/10 Excellent

JOSE

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

6/10 Okay

Alexandra

Stayed 2 nights in Feb 2025

10/10 Excellent

José Augusto

Stayed 3 nights in Jan 2025

10/10 Excellent

Jane

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jan 2025

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025

10/10 Excellent

Ilaine Flavia

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024