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George Hotel, BW Signature Collection

3.0 star property

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Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cots/infant beds
Breakfast, lunch, dinner served; international cuisine
Front of property

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar
  • Laundry

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Carrow Road Stadium
    ‪3 min drive‬
  • University of East Anglia
    ‪4 min drive‬
  • Norwich Cathedral
    ‪4 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Family Room, Multiple Beds, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(16 reviews)
  • 22 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(22 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 2 Single Beds, Non Smoking

9.4 out of 10
Exceptional
(3 reviews)
  • 28 sq m
  • Sleeps 2
  • 2 Single Beds

King Suite

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Standard Twin Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

Accessible Double Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

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About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
A restaurant, a bar/lounge and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Additionally, a 24-hour front desk, a fireplace at reception and a front desk safe are on-site. Housekeeping is available on request.
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Our customers tell us that they can't get enough of the helpful staff at George Hotel, BW Signature Collection. During your stay, you'll be within walking distance of Norwich Theatre Royal. Enjoy features like free WiFi in public areas and free self-parking, plus a restaurant. This property offers pet-friendly amenities, such as food and water bowls.
  • Free WiFi
  • Free self-parking
  • Enjoy a bite to eat at No.10 Arlington Bistro, a bistro that serves international cuisine
  • Cooked-to-order breakfast served daily for a fee
  • Amenities include a front desk safe, meeting rooms and a terrace
  • Guests have great things to say about the clean guestrooms and the helpful staff
  • Just a 3-minute drive from Norwich Theatre Royal and a few minutes from Market Place
  • Cats and dogs welcome for a fee (restrictions apply)
  • Pet-friendly amenities are available, including food and water bowls
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

For a fee, guests can enjoy cooked-to-order breakfast on weekdays from 7 AM to 9:30 AM and at the weekend from 8 AM to 9:30 AM.
No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Front desk staff will greet guests on arrival at the property.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 476 out of 826 reviews
Rating 8 - Good. 265 out of 826 reviews
Rating 6 - Okay. 52 out of 826 reviews
Rating 4 - Poor. 18 out of 826 reviews
Rating 2 - Terrible. 15 out of 826 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in May 2025

10/10 Excellent

John

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
Stayed 2 nights in May 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

8/10 Good

Jayne

Liked: Amenities
Great location, lovely reception and restauarant staff. Took a single room which was a great price. bed very comfy. Felt stair and room carpet wasn’t properly vacuumed and maybe needed a good clean. restaurant was very cute; nicely decorated. All in all very happy with the place and may be staying again later this week.
Stayed 1 night in May 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in May 2025

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel, staff were friendly and helpful. Lovely pubs nearby and close to town. Would highly recommend this hotel. We will definitely stay again.
Stayed 1 night in May 2025

8/10 Good

Jonathan

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice hotel with very helpful and friendly staff

Nice hotel with very helpful and friendly staff . Room was on the small side but very comfortable and quite modern. Parking is limited if they have a function but staff made an effort to find me a space. Could hear the music from function in room but finished by 9:30 - 10pm. Food in the restaurant was wonderful and had a good range and atmosphere.
Stayed 1 night in May 2025

10/10 Excellent

Matthew

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really friendly staff, great food.
Stayed 1 night in Apr 2025

8/10 Good

Andy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Not as good as it should be for the money

The room was noisy from all the air-con units outside the window. Also got smell from the kitchen extractors when had the window open for fresh air, they need extending by 3m. As for eco why would you change the towels every day on a a 3 night stay. No split bins for recycling as per continent.
Stayed 3 nights in Apr 2025

8/10 Good

Jillian

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Jennifer

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Highly recommended.

Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
Stayed 1 night in May 2025

10/10 Excellent

Jonathan

Stayed 1 night in May 2025

10/10 Excellent

Helen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A fabulous welcome from the staff as I arrived. Easy parking in a fairly large carpark, though it is a first come first served basis. Lovely quiet room and clean and immaculate. A nice walk into Norwich, about a mile. Very good food menu and extremely attentive staff. I would recommend.
Stayed 2 nights in Apr 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, amenities
Hotel was nice and clean but the walls were very thin and you could hear everything outside.
Stayed 1 night in Apr 2025

10/10 Excellent

Callum

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

10/10 Excellent

Mireille

Liked: Cleanliness, staff & service, property conditions & facilities
Had a very pleasant overnight stay. Staff were friendly. Felt safe being solo.
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Business traveller
Liked: Cleanliness, staff & service, room comfort

Great for a short stay

Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Stayed 1 night in Apr 2025

8/10 Good

Frances

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely small hotel within walking distance of Norwich town centre. Super friendly staff, nice bar, decent dinner options and excellent breakfast. Room was quite small but totally fine for our needs
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Liked: Cleanliness, staff & service, property conditions & facilities
Nice rooms
Stayed 1 night in Apr 2025

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Amy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice staff, clean room.

2/10 Terrible

JOHN, NORTHAMPTON

They should have a cancellation policy that works, they must be losing money, I couldn't make the night I booked,y fault, wanted to book the next night, no refunds or transfers. Simply I didn't turn up, they could possibly booked someone else in my room, money, and I would have paid extra for the following night, so potentially they lost one nights booking
Stayed 1 night in Mar 2025

10/10 Excellent

Caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fabulous

Fabulous
Stayed 1 night in Mar 2025

8/10 Good

Suzanne

Stayed 1 night in Mar 2025

8/10 Good

Helen

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025