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Best Western George Hotel

3.0 star property

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Restaurant
Lobby sitting area
A neatly made bed with a headboard, a bedside lamp, and a desk with a chair.
Terrace/patio

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet-friendly
  • Parking included
  • Free Wi-Fi
  • Business services

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Place, Church of St Peter and St Paul
    ‪1 min walk‬
  • Place, Market Square
    ‪3 min walk‬
  • Place, Swaffham Museum
    ‪3 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪54 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

A bedroom with a large bed, a desk, and a radiator.

Standard Room, 1 Single Bed, Non Smoking

  • 7 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking

A bedroom with a large bed, a desk, and a radiator.

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(17 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Single Beds, Non Smoking

A hotel room with two beds, a desk, a chair, a television, and a window with curtains.

Standard Room, 2 Single Beds, Non Smoking

8.0 out of 10
Very good
(13 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking

A hotel room with a large bed, a desk with a chair, a radiator, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking

  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with a large bed, a wooden dresser, a desk with a lamp, and two wall-mounted lamps.

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds
  • Free Wi-Fi

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

A hotel room with a bed, a desk, a wardrobe, a mirror, and a wall-mounted lamp.

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

9.0 out of 10
Wonderful
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

Standard Room, 1 Double Bed, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Single Beds, Non Smoking, Annex Building

A hotel room with two single beds, a wooden headboard, a bedside table with a lamp, and a window with curtains.

Standard Room, 2 Single Beds, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

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About this property

Best Western George Hotel

A restaurant, a bar/lounge and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Other amenities include laundry facilities, a 24-hour front desk and wedding services.
Best Western George Hotel offers 28 accommodations with a hairdryer and free toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include baths or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and telephones. Housekeeping is offered on a daily basis and an iron/ironing board can be requested.

Our customers tell us that they can't get enough of the helpful staff at Best Western George Hotel. During your stay, you're just a quick walk from Church of St Peter and St Paul. Enjoy features like free WiFi in public areas and free self-parking, plus a restaurant.
  • Free WiFi
  • Free self-parking
  • Grab something to eat at the restaurant or stop for a drink at the bar/lounge
  • English breakfast served daily for a fee
  • Services include dry cleaning/laundry, luggage storage and wedding services
  • Steps from Church of St Peter and St Paul and Market Square
  • Pets welcome for a fee (restrictions apply)
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. There are 3 meeting rooms available. Best Western George Hotel also features a terrace, laundry facilities, and dry cleaning/laundry services. Self parking is free.

This 3-star Swaffham hotel is smoke free.

For a fee, guests can enjoy a English breakfast daily from 7:30 AM to 9 AM.
Best Western George Hotel has a restaurant on site.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Daily English breakfast available 7:30 AM to 9 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 15.0 per night.
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Front desk staff will greet guests on arrival at the property.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 92 out of 349 reviews
Rating 8 - Good. 153 out of 349 reviews
Rating 6 - Okay. 69 out of 349 reviews
Rating 4 - Poor. 21 out of 349 reviews
Rating 2 - Terrible. 14 out of 349 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.6/10

Amenities

7.0/10

Property conditions & facilities

Reviews

Verified

8/10 Good

Andres

Liked: Cleanliness, staff & service
Staff are very friendly and helpful. We had dinner on arrival and food was good and reasonably priced. We stayed at rooms 207 & 208 which I guess is in the old part of the building so dated as expected but it was clean. Ample parking and located conveniently in the middle of town near shops and restaurants. Overall a very pleasant stay.
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Dave

Liked: Cleanliness, staff & service
Entrance to the hotel difficult to find. Clean and friendly staff. Room was nothing like the ones advertised probably because we had our dog with us. Overall a pleasant stay.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, amenities
The rooms are always very clean. I've stayed here numerous times, and the cleanliness is always very good. The front-of-house staff are very welcoming and helpful, the beds are comfortable, and overall, it's a nice experience.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, amenities
Lovely hotel , bit noisy . Clean and friendly
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Dec 2025
Verified

8/10 Good

simon

Liked: Cleanliness, staff & service, amenities
A pleasant welcome and stay
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff were very helpful and friendly
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Linda

Liked: Cleanliness, amenities, property conditions & facilities
Everything was perfect, the staff were very friendly. Sorry I can’t remember his name but the barman was first class, he remembered how I liked my drinks without me saying anything.The food was perfect. Thank you
Stayed 1 night in Feb 2026
Verified

6/10 Okay

Christopher

Liked: Cleanliness, staff & service
A little dated now in all fairness. Shower was warm, no pressure. Decor dated but still so very retro. Could do with a freshen up. Very clean, attentive staff and I would still stay again. I'm not a picky person at all and still slept very well. Great location and plenty of parking.
Stayed 1 night in Mar 2026
Verified

6/10 Okay

Stuart

Liked: Cleanliness, staff & service, amenities
Staff were great and breakfast nice. However the accommodation is dated and very tired. Poor quality bed.
Stayed 1 night in Jan 2026
Verified

8/10 Good

Steven

Liked: Cleanliness, staff & service, property conditions & facilities
Bathroom was a little too tight. No Sockets free near bed for charging modern devices like phones or tablets.
Stayed 3 nights in Feb 2026
Verified

6/10 Okay

Steven

Liked: Staff & service
Rooms tired, but the staff and food is good
Stayed 2 nights in Oct 2025
Verified

8/10 Good

Anna

Liked: Cleanliness, staff & service, amenities
Was a pleasant stay, decor a bit dated but all in all, satisfied as priced reasonable
Stayed 2 nights in Aug 2025
Verified

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025
Verified

10/10 Excellent

alan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024
Verified

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

Pleasant stay

Lovely people, large rooms, wide selection of breakfast, good parking Could do with updating throughout the hotel, stair carpets worn
Stayed 3 nights in Jul 2025
Verified

10/10 Excellent

Greg

Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Stayed 1 night in Jun 2025
Verified

2/10 Terrible

Lee

Disliked: Cleanliness, room comfort
Booked through hotels.com
Stayed 1 night in Oct 2025
Verified

2/10 Terrible

Emma

Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Good location. Nice pub. Room was old & dirty. We was a family with very young children and was allocated a room on top of an events room with loud music until 1am. We never slept. Very awful stay.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

james

The hotel was absolutely amazing everything was great
Stayed 2 nights in Jul 2023
Verified

8/10 Good

Hugh

Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025
Verified

8/10 Good

Anthony

Liked: Staff & service, property conditions & facilities

Delightful stay

We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Stayed 3 nights in Jul 2025
Verified

8/10 Good

Penny

Liked: Cleanliness, staff & service, amenities
Good place to stay near to my relatives who I was visiting, lovely central place, with lots to see & do
Stayed 3 nights in May 2023