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Floren Hotel

5.0 star property

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Front of property
Free daily buffet breakfast
Suite | 1 bedroom, premium bedding, down duvets, pillow-top beds
Deluxe Terrace | Terrace/patio
Deluxe Terrace | 1 bedroom, premium bedding, down duvets, pillow-top beds

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry

Explore the area

Map
17 Via Panzani, Florence, FI, 50123
  • Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Cathedral of Santa Maria del Fiore
    ‪5 min walk‬
  • Uffizi Gallery
    ‪9 min walk‬
  • Florence (FLR-Peretola)
    ‪8 min drive‬

Room options

View all photos for Deluxe Terrace

Deluxe Terrace | 1 bedroom, premium bedding, down duvets, pillow-top beds

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for Deluxe Room

1 bedroom, premium bedding, down duvets, pillow-top beds

Deluxe Room

8.0 out of 10
Very good
(2 reviews)
  • 25 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Suite

Suite | 1 bedroom, premium bedding, down duvets, pillow-top beds

Suite

  • 33 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Business Room

Business Room | 1 bedroom, premium bedding, down duvets, pillow-top beds

Business Room

  • Sleeps 1
  • 1 Queen Bed

View all photos for Junior Suite

Junior Suite | 1 bedroom, premium bedding, down duvets, pillow-top beds

Junior Suite

9.4 out of 10
Exceptional
(3 reviews)
  • 30 sq m
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area | 43-inch Smart TV with satellite channels

Deluxe Suite

  • 40 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Classic Room

Classic Room | 1 bedroom, premium bedding, down duvets, pillow-top beds

Classic Room

9.6 out of 10
Exceptional
(15 reviews)
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

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includes taxes & fees
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About this property

Floren Hotel

Luxury hotel with free breakfast and 24-hour front desk
Along with a restaurant, this smoke-free hotel has a bar/lounge and a snack bar/deli. Free buffet breakfast, free WiFi in public areas and a free manager's reception are also provided. Other amenities include a coffee shop/cafe, valet parking and coffee/tea in a common area. Change of towels is available on request
Floren Hotel offers 33 air-conditioned accommodations with minibars and laptop-compatible safes. Pillowtop beds feature down duvets and premium bedding. A pillow menu is available. 43-inch Smart televisions come with satellite channels.

Bathrooms include a shower with a rainfall showerhead, bathrobes, slippers and bidets. Guests can surf the web using the complimentary wireless Internet access (speed: 100+ Mbps (good for 1–2 people or up to 6 devices)). Additionally, rooms include espresso makers and complimentary bottles of water. Change of towels and change of bedsheets can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

During your stay at Floren Hotel, you're just a quick walk from Cathedral of Santa Maria del Fiore. Free breakfast, free WiFi in public areas and a free manager's reception are available.
  • Free buffet breakfast served daily
  • Free Wi-Fi (speed: 100+ Mbps (good for 1–2 people or up to 6 devices))
  • Options for a bite to eat or a relaxing drink include a coffee shop, a restaurant and a bar/lounge
  • Valet parking available for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Steps from Basilica of Santa Maria Novella and 3 minutes on foot from Piazza di Santa Maria Novella
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily, and guests can also enjoy a free nightly manager's reception. A computer station is on site and WiFi is free in public spaces.

Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Floren Hotel. Parking is available for a fee. A complete renovation of Floren Hotel was completed in June 2024.

This 5-star Florence hotel is smoke free.

Guests are served a free buffet breakfast daily from 7:00 AM to 11:00 AM. The hotel hosts a free manager's reception daily.
Floren Hotel has a restaurant on site.
Late-night fare is available from 24-hour room service.
A hosted evening meal is available for a surcharge daily.

Languages

English, French, German, Italian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Front desk staff will greet guests on arrival at the property.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Floren Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 115 out of 148 reviews
Rating 8 - Good. 22 out of 148 reviews
Rating 6 - Okay. 4 out of 148 reviews
Rating 4 - Poor. 4 out of 148 reviews
Rating 2 - Terrible. 3 out of 148 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Nice location
Stayed 2 nights in Mar 2025

6/10 Okay

RODIAL

Business traveller
Liked: Cleanliness, property conditions & facilities, room comfort
While the initial impression of this Florence hotel was positive, with evident cleanliness and recent renovations, the overall experience fell significantly short of its advertised 5-star rating. The location is undeniably excellent, and the hotel itself is visually appealing. However, the disparity between expectations and reality became clear quickly. The breakfast, though palatable, lacked the variety and refinement expected of a 5-star establishment. Similarly, while the staff were friendly, their service lacked the polished professionalism and attentiveness that defines true luxury hospitality. In my opinion, this hotel comfortably sits within the 3 to 4-star range, but is nowhere near a 5-star experience. Ultimately, the price point does not align with the delivered quality. For the cost, I would strongly advise exploring alternative accommodations in Florence that offer a more authentic 5-star experience.
Stayed 2 nights in Mar 2025

6/10 Okay

Elias

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I don’t know how this hotel got five star rating. We were very disappointed when we walked in to the hotel to see a small entrance hall/lounge with a sofa outside the toilets, to the left of that in a corner was a desk and that was the reception. The staff were very helpful, the room was comfortable I booked it because the five star rating but the whole entrance and reception doesn’t feel a five star hotel.
Stayed 3 nights in Mar 2025

10/10 Excellent

Laura Ann

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a beautiful and very well run hotel. My stay was fabulous!
Stayed 2 nights in Mar 2025

8/10 Good

IRIS

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel with friendly staff. Breakfast is exceptional. Only thing negative was noise from street. Otherwise it is beautiful hotel I would stay again
Stayed 3 nights in Mar 2025

10/10 Excellent

Florence

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful!!!
Stayed 2 nights in Mar 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is a five minute walk from the train station and 5 minutes from the Duomo. 10 minutes from the river. Excellent for a girls trip. The hotel location and amenities made the trip easy. Staff are very helpful for getting your bearings. Basic laundry is a little expensive if you are trying to stick to one carryon and hope to do some shopping.
Stayed 4 nights in Mar 2025

10/10 Excellent

Mileydis

Stayed 2 nights in Feb 2025

10/10 Excellent

Fernando

Stayed 4 nights in Feb 2025

10/10 Excellent

Claire

Travelled with partner
Liked: Amenities
The staff was incredibly helpful and attentive. A beautiful recently renovated hotel in a perfect location.
Stayed 5 nights in Feb 2025

10/10 Excellent

Sylvia

Stayed 5 nights in Jan 2025

10/10 Excellent

avi

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Jan 2025

10/10 Excellent

Murat

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

10/10 Excellent

Murat

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Redefining Luxury: The New Generation of Five-Star Hotels – Floren Luxury Hotel Florence During my travels, I chose Floren Luxury Hotel in Florence, and it was an excellent decision. From my arrival, the professionalism and warmth were remarkable. My room, with its elegant Italian design and comfortable oversized bed, reflected perfect attention to detail. The addition of smart technology made exploring the city effortless. The hotel combines boutique charm with five-star sophistication in a prime location near Florence’s landmarks. Service was exemplary, from the attentive reception team to the outstanding breakfast featuring authentic Tuscan flavors. Special thanks to the Housekeeping team for their impeccable work and to Sara, Ludovico, and Fredric, whose professionalism and support made my stay unforgettable. Floren Luxury Hotel sets a new standard for five-star hospitality, blending elegance, innovation, and authentic Italian warmth. It’s an unforgettable choice in the heart of Florence. Murat A.
Stayed 2 nights in Jan 2025

10/10 Excellent

Rachel

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved this location which allowed us to walk to/from the train station and to the major sites in Florence. Staff was wonderfully welcoming and attentive. You can tell that rooms are recently renovated and junior suite was comfortable size to share between two people.
Stayed 2 nights in Jan 2025

10/10 Excellent

Ricardo

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great overall experience and staff service, including great attention from Manager Eliss.
Stayed 4 nights in Dec 2024

10/10 Excellent

Woojin

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

8/10 Good

Swathi

Travelled with family
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service

Great Location, Modern Hotel, Mediocre Service

The staff was courteous and provided maps & day trip recommendations. This hotel is in a great location as well -- easy walking distance from the Duomo and train station; Also it's been recently renovated and has a chic modern feel. Breakfast was also one of the highlights: the buffet included with the room which was very delicious. However, they only provided one small pint of water in the room each day for our family of three; when we requested for more water once the existing pint got finished, they charged €10 for "room service" for bringing the bottles up to our room and charged €6 per bottle on top of it.
Stayed 4 nights in Dec 2024

10/10 Excellent

ehud

Stayed 1 night in Dec 2024

10/10 Excellent

Xiaodong

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The hotel is very clean although the room is a bit small. The best part of our stay is the service that is unbelievably good. The breakfast buffet was the best we ever had. We also had a wonderful dinner at the hotel restaurant. The wait staff especially the waiter Moi were very attentive and nice. We feel really fortunate to choose this hotel.
Stayed 4 nights in Dec 2024

10/10 Excellent

Kathy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to all tourist
Stayed 5 nights in Dec 2024

10/10 Excellent

Raida

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Oct 2024

10/10 Excellent

Christy

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 8 nights in Nov 2024

10/10 Excellent

Parminder

Liked: Cleanliness, staff & service
Stayed 2 nights in Oct 2024

8/10 Good

Sakshi, BUENA PARK

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Didn’t look like a 5 star. Small hotel & max 4 star in my view!
Stayed 1 night in Nov 2024