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New Road Hotel

4.0 star property

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Photo gallery for New Road Hotel

A modern hotel room with a large bed, a desk, and a view of the city through large windows.
A rooftop terrace with a hot tub, seating area, and a view of the cityscape.
A restaurant interior with tables, chairs, and a distinctive black and white striped chair.
A modern bar area with seating, shelves of snacks, and a bar counter.
Front of property

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar

Explore the area

View in a map
103-107 New Road, London, England, E1 1HJ
  • Place, East London Mosque
    ‪6 min walk‬
  • Place, Brick Lane
    ‪7 min walk‬
  • Place, Tower of London
    ‪17 min walk‬
  • Airport, London (LCY-London City)
    ‪25 min drive‬

Room options

View all photos for Warehouse Double

A modern hotel room with a large bed, a TV, and a view of the city through large windows.

Warehouse Double

8.6 out of 10
Excellent
(30 reviews)
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Pocket Double

A modern hotel room with a large bed, a city view through a window, and a separate bathroom with a toilet and sink.

Pocket Double

8.8 out of 10
Excellent
(19 reviews)
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Warehouse Deluxe

A modern hotel room with a large bed, a built-in bench, a mirror, and a view of the city through large windows.

Warehouse Deluxe

9.0 out of 10
Wonderful
(7 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Loft with Terrace

A modern hotel room with a large bed, a seating area with chairs, a view of the city through a large window, and a patterned ceiling.

Loft with Terrace

8.0 out of 10
Very good
(2 reviews)
  • City view
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Family Room

A hotel room with two beds, a blue bench, a TV, and a large window with a view of buildings.

Family Room

10.0 out of 10
Exceptional
(1 review)
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Large Single Bed
  • Free Wi-Fi

View all photos for Warehouse Twin

A modern hotel room with two beds, a large window, and a view of the city.

Warehouse Twin

10.0 out of 10
Exceptional
(2 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Large Single Beds
  • Free Wi-Fi

View all photos for Loft with Spa Bath

A modern hotel room with a large bed, a TV, a bathroom with a bathtub, and a view of the city.

Loft with Spa Bath

  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Loft with Hot Tub and Terrace

A rooftop terrace with a sofa, a hot tub, and a city view.

Loft with Hot Tub and Terrace

9.0 out of 10
Wonderful
(2 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Warehouse Twin

Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Twin

  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Warehouse Double

Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Double

  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Deluxe Loft with Terrace

A modern hotel room with a large bed, a seating area with chairs, a view of the city through a large window, and a patterned ceiling.

Deluxe Loft with Terrace

  • City view
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

Room

  • Sleeps 2
  • Free Wi-Fi

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About this property

New Road Hotel

A restaurant, a bar/lounge and a snack bar/deli are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include a coffee shop/cafe, coffee/tea in a common area and conference space. Housekeeping is available on request.
New Road Hotel offers 80 air-conditioned accommodations with a safe and a hairdryer. 49-inch flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Additionally, rooms include free toiletries and blackout curtains. Hypo-allergenic bedding, an iron/ironing board and change of towels can be requested. Housekeeping is provided on a daily basis.

Our customers tell us they can't get enough of New Road Hotel's great location. During your stay, you're just a quick walk from Brick Lane. You'll find features such as free WiFi in public areas, plus a restaurant and a bar.
  • Free WiFi
  • Enjoy British cuisine while dining at Mr White's Chophouse
  • Cooked-to-order breakfast served daily for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Guests have great things to say about the location and the helpful staff
  • Just a 4-minute walk from East London Mosque and 9 minutes on foot from Brick Lane
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. Business amenities include 2 meeting rooms and coworking spaces.

WiFi is free in public spaces. Event space at this hotel measures 431 square feet (40 square metres) and includes conference space. A library, a vending machine, and an arcade/games room are also featured at the family-friendly New Road Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy a cooked-to-order breakfast on weekdays from 6:30 AM and 10:00 AM.
Mr White's Chophouse – This restaurant specialises in British cuisine and serves breakfast, brunch, lunch and dinner. Guests can enjoy drinks at the bar. A children's menu is available. Happy hour is offered. Open daily.
On-site venue No. 2 – This bar specialises in British cuisine and serves breakfast, brunch, lunch and dinner. A children's menu is available. Happy hour is offered. Open daily.
Cereal Grind Coffee Shop – This cocktail bar specialises in British cuisine and serves breakfast, brunch, lunch and dinner. A children's menu is available. Happy hour is offered. Open daily.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 2 meeting rooms
  • 431 square feet of conference space
  • Coworking space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Comprehensive food waste policy
  • Double-glazed windows
  • Eco-friendly cleaning products used
  • Locally-owned and organised tours and activities
  • Rooftop garden
  • Smoking not allowed
  • Some LED lighting used
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 49-inch flat-screen TV with cable channels

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are available for GBP 40.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 16.95 for adults and from GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Guests will receive an email 72 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.

We should mention

  • One child aged 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

New Road Hotel London
New Road London
New Road Hotel Hotel
New Road Hotel London
New Road Hotel Hotel London

New Road Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 515 out of 1000 reviews
Rating 8 - Good. 293 out of 1000 reviews
Rating 6 - Okay. 113 out of 1000 reviews
Rating 4 - Poor. 43 out of 1000 reviews
Rating 2 - Terrible. 36 out of 1000 reviews

9.0/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really nice hotel
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, amenities
clean rooms, lovely staff!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

YUI

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff are very kind, and the location is great. Highly recommended!
Stayed 3 nights in Apr 2026
Verified review

6/10 Okay

Christopher

Liked: Staff & service, amenities, property conditions & facilities
The room was good and the hotel was good. Staff were pleasant. But the area the hotel is located is awful.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Glennie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was so nice. I really enjoyed my stay.
Stayed 3 nights in Mar 2026
Verified review

8/10 Good

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The restaurant staff for diner and breakfast were excellent. The food is very good. Somewhat 'over zealous' on room clean products but otherwise very good stay overall.
Stayed 1 night in Mar 2026
Verified review

8/10 Good

Katie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
friendly staff and clean room. Perfect for 1 night stay.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room with nice balcony, helpful staff, great location
Stayed 3 nights in Mar 2026
Verified review

8/10 Good

michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel - friendly staff - close to tube
Stayed 2 nights in Feb 2026
Verified review

10/10 Excellent

Harry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay! Well located close to stations with great links into London. The staff were great, the accomodation was clean, tidy and the bed comfortable. The only feed back was some drain unblocking is required as the sink and shower in room 107 was back filling a lot.
Stayed 1 night in May 2026
Verified review

8/10 Good

Toby

Liked: Cleanliness, amenities
Great location
Stayed 4 nights in Feb 2026
Verified review

10/10 Excellent

Adam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Contemporary hotel. Helpful staff.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Michelle

Liked: Cleanliness, staff & service, property conditions & facilities
Just an fyi for travelers no parking. Would recommend hotel
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Darren

Liked: Cleanliness, staff & service, property conditions & facilities
Absolutely loved the decor and rooms. Highly recommended.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Arshad Said

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very comfy and quiet. A real calm haven in a very busy and noisy city. Staff is super friendly and helpful. The breakfast is amazing. Their coffee is strong too! 10 outta 10 all the way
Stayed 6 nights in Apr 2026
Verified review

10/10 Excellent

Craig

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice, stylish room, clean and comfortable. Very conveniently located - Just a short walk from Whitechapel Tube Station.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Russell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great quirky room with an industrial feel. Large wall to wall bed and a lovely wet room with a good powerful shower. Breakfast was freshly cooked to order and very nice.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Bruce

Liked: Cleanliness, amenities, property conditions & facilities
The Hotel is great for either short or long stay. Good staff and excellent food. Not far from the Tubeline. Room nice and cosy.
Stayed 3 nights in Feb 2026
Verified review

8/10 Good

Luis

Liked: Staff & service, amenities, property conditions & facilities
Nice hotel and a bit quirky. Taps in bathroom did have like scale and the area is a bit ‘dodgy’, but mostly a good hotel; really comfy bed!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Elska

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We really liked the room, very clean & a good amount of space, comfy bed, outdoor balcony space with table & 2 chairs. Everything we needed for a 1 night stay. Very helpful staff, easy check-in. Close to tube station, bus stops, cafes restaurants. Very easy to get around from this locations.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, amenities
Clean room, great location, staff very friendly
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A nice experience clean and tidy hotel great local vibe and good bar and restaurant. Nice surprise that it was a Marco Pierre White themed hotel!!! My hero! He didn’t make Gordan Ramses cry Gordan choose to cry!!!
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, amenities
Room and amenities were superb
View from roof terrace
Stayed 1 night in Dec 2025
Verified review

8/10 Good

Andrew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The still was good although the room was a bit basic.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Dave

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I was very pleased with the hotel. When I booked I was not to sure about the area it was in. My previous experience of the area was not very good. But it has greatly improved and the hotel has been very well converted from a textile factory. I was very agreeably impressed.
Stayed 3 nights in Apr 2026