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U&Me, BW Signature Collection

4.0 star property

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Photo gallery for U&Me, BW Signature Collection

Free daily buffet breakfast
Exterior
Junior Suite, 1 Queen Bed, Non Smoking | Bathroom | Shower, rainfall showerhead, hair dryer, towels
Restaurant
Junior Suite, 1 Queen Bed, Non Smoking | View from room

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Gym
  • Business services

Explore the area

View in a map
Storgatan 46A, Umea, 90326
  • Place, Väven Cultural Centre
    ‪1 min walk‬
  • Place, Utopia
    ‪3 min walk‬
  • Place, Navat
    ‪6 min walk‬
  • Airport, Umea (UME)
    ‪7 min drive‬

Room options

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking | In-room safe, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 2 Single Beds, Non Smoking

8.6 out of 10
Excellent
(175 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking | In-room safe, laptop workspace, blackout curtains, iron/ironing board

Junior Suite, 1 Queen Bed, Non Smoking

  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Single Beds, Non Smoking

Superior Room, 2 Single Beds, Non Smoking | In-room safe, laptop workspace, blackout curtains, iron/ironing board

Superior Room, 2 Single Beds, Non Smoking

8.2 out of 10
Very good
(44 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking | In-room safe, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 Single Bed, Non Smoking

8.6 out of 10
Excellent
(26 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Deluxe Room, 2 Single Beds, Non Smoking

Deluxe Room, 2 Single Beds, Non Smoking | In-room safe, laptop workspace, blackout curtains, iron/ironing board

Deluxe Room, 2 Single Beds, Non Smoking

7.2 out of 10
Good
(5 reviews)
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds

View all photos for Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed) | In-room safe, laptop workspace, blackout curtains, iron/ironing board

Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3

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About this property

U&Me, BW Signature Collection

Along with a restaurant, this smoke-free hotel has a fitness centre and a bar/lounge. Free buffet breakfast and free WiFi in public areas are also provided. Other amenities include a snack bar/deli, a coffee shop/cafe and conference space.
U&Me, BW Signature Collection offers 162 accommodations with a safe and a hairdryer. Flat-screen televisions come with digital channels.

Bathrooms include a shower with a rainfall showerhead. Guests can surf the web using complimentary wireless Internet access. Additionally, rooms include an iron/ironing board and blackout curtains. Housekeeping is provided on a daily basis.

Recreational amenities at the hotel include a fitness centre.

The recreational activities listed below are available either on-site or nearby; fees may apply.

During your stay at U&Me, BW Signature Collection, you're just a quick walk from Väven Cultural Centre. Features include free breakfast and free WiFi in public areas, plus a restaurant.
  • Free buffet breakfast served daily
  • Free WiFi
  • Drinking and dining options include a coffee shop, a restaurant and a bar/lounge
  • Amenities include conference space, a lift and a vending machine
  • On-site recreation includes a gym and bicycles to rent
  • Steps from Väven Cultural Centre and Utopia
  • Cats and dogs welcome for a fee
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily. WiFi is free in public spaces.

A fitness centre, a vending machine, and express check-in are also featured at U&Me, BW Signature Collection.

This 4-star Umea hotel is smoke free.

Guests are served a free buffet breakfast on weekdays from 6:30 AM to 10 AM and at the weekend from 7 AM to 10:30 AM.
U&Me, BW Signature Collection has a restaurant on site.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Height restrictions apply for on-site parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10 AM on weekdays and 7 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Lift
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; check-in end time: midnight
Contactless check-in and check-out are available
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

  • Pets: SEK 250 per pet, per night
  • Only dogs and cats are allowed
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for SEK 250.0 per night.
  • Cots (infant beds) are available for SEK 100.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
This property does not have a front desk. Guests can access their accommodation through a private entrance. For any questions, please contact the property using the information on the booking confirmation.

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

U&Me, BW Signature Collection Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 570 out of 1112 reviews
Rating 8 - Good. 391 out of 1112 reviews
Rating 6 - Okay. 108 out of 1112 reviews
Rating 4 - Poor. 32 out of 1112 reviews
Rating 2 - Terrible. 11 out of 1112 reviews

9.0/10

Cleanliness

8.0/10

Staff & service

9.0/10

Amenities

9.0/10

Property conditions & facilities

Reviews

10/10 Excellent

marcelo

Liked: Cleanliness, staff & service, amenities
Everything was great!
Stayed 10 nights in Nov 2025

8/10 Good

Carol

Stayed 1 night in Aug 2025

4/10 Poor

Magnus, Broomfield

Travelled with family
Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

4/10 Poor

Nina

Stayed 1 night in Jun 2025

10/10 Excellent

Miriam

Business traveller
Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Shell

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Apr 2025

10/10 Excellent

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024

6/10 Okay

Alex, Los Angels

Travelled with family
Liked: Cleanliness
Disliked: Staff & service, amenities
the phone in the makeshift reception doesn’t connect to staff…once connected from mobile phone, you could barely get answers from them!
Stayed 1 night in Aug 2024

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

One night stay.

We were on a road trip around Sweden. Check in was quick and easy with parking within the building which was very handy. Our room was very nice with a city and river view. The decor of the room was quite modern with a few different features to lots of hotels. The bed was very comfortable with a nice bathroom. Breakfast was very good with lots of choice so no complaints.
Stayed 1 night in Jul 2024

8/10 Good

Les

Travelled with group
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service

Great Location. Trendy Design, Form over Function

Stayed 1 night in Jul 2024

10/10 Excellent

Miguel

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location was good. I had several options for dinner.

10/10 Excellent

Miguel

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities

6/10 Okay

Anna

Stayed 1 night in Aug 2023

10/10 Excellent

Janusz

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I would prefer that the curtain on the window could be pushed tightly to the wall, because from May the "white nights" slowly start to get longer and the light from the outside disturbs the night rest.
a view from my hotel room located on 12th floor
Stayed 2 nights in May 2023

10/10 Excellent

david

Stayed 1 night in Mar 2023

10/10 Excellent

Jenny

Stayed 1 night in Dec 2025

10/10 Excellent

Oscar

Stayed 1 night in Dec 2025

8/10 Good

Per

Travelled with family
Liked: Cleanliness, staff & service, amenities
Rent och snyggt rum, hjälpsam och trevlig personal, perfekt frukost
Stayed 2 nights in Nov 2025

10/10 Excellent

Mattias

Stayed 1 night in Dec 2025

8/10 Good

Inger

Stayed 1 night in Nov 2025

6/10 Okay

Jacqueline

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
.
Stayed 1 night in Nov 2025

10/10 Excellent

Gustav

Stayed 1 night in Nov 2025

10/10 Excellent

Marika

Stayed 1 night in Nov 2025

10/10 Excellent

Per

Stayed 1 night in Nov 2025