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Broadwick Soho

5.0 star property

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Photo gallery for Broadwick Soho

Front of property
Breakfast, lunch, dinner served; Italian cuisine, al fresco dining
Property entrance
Breakfast, lunch, dinner served; Italian cuisine, al fresco dining
2 bars/lounges, rooftop bar

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Parking available
  • Business services

Explore the area

View in a map
20 Broadwick Street, London, England, W1F 8HT
  • Place, Piccadilly
    ‪5 min walk‬
  • Place, Piccadilly Circus
    ‪6 min walk‬
  • Place, Leicester Square
    ‪7 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪65 min drive‬

Room options

View all photos for Junior Suite

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Junior Suite

  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Suite (Broadwick)

  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Superior Room

  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room

Standard Room | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Standard Room

9.2 out of 10
Wonderful
(7 reviews)
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Family Suite

  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Luxury Room

10.0 out of 10
Exceptional
(5 reviews)
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Penthouse

  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About this property

Broadwick Soho

Luxury hotel with bars, 8-minute walk to Piccadilly Circus
A restaurant, 2 bars/lounges and a coffee shop/cafe are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include self parking, coffee/tea in a common area and a meeting room.
Broadwick Soho offers 57 accommodations with minibars and laptop-compatible safes. Pillowtop beds feature Frette Italian sheets, down duvets and premium bedding. 43-inch Smart televisions come with premium digital channels and Netflix. Bathrooms include a shower with a rainfall showerhead, slippers, designer toiletries and hairdryers.

This London hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and desk chairs, as well as telephones; local and international calls are complimentary (restrictions may apply). Additionally, rooms include espresso makers and free newspapers. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

The recreational activities listed below are available either on-site or nearby; fees may apply.
Our customers tell us that they can't get enough of the helpful staff at Broadwick Soho. During your stay, you're just a quick walk from Piccadilly Circus. Free WiFi in public areas, 2 bars and a restaurant are available.
  • Free WiFi
  • Enjoy Italian cuisine while dining at Dear Jackie
  • Full breakfast served daily for a fee
  • Self-parking available for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Within a 10-minute walk of Piccadilly Circus and Leicester Square
There's a restaurant on site, as well as a coffee shop/cafe. You can unwind with a drink at one of the 2 bars/lounges. Public spaces have free WiFi and wired Internet. Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Broadwick Soho. The hotel can provide concierge services and wedding services. For a fee, parking is available. A complete renovation of Broadwick Soho was completed in November 2023.

This Victorian London hotel is smoke free.

For a fee, guests can enjoy a full breakfast daily from 7:30 AM to 11:00 AM.
Dear Jackie – This restaurant specialises in Italian cuisine and serves breakfast, brunch, lunch and dinner. Guests can order drinks at the bar and enjoy al fresco dining (weather permitting). A children's menu is available.
The Nook – This bar serves breakfast, lunch and light fare. Open 24 hours. Open daily.
Flute – This rooftop bar serves breakfast, lunch, dinner and light fare. Guests can enjoy al fresco dining (weather permitting). A children's menu is available. Reservations are required. Open daily.
Bar Jackie – This brasserie serves breakfast, lunch, dinner and light fare. A children's menu is available. Open daily.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Height restrictions apply for on-site parking
  • Secured parking on site (GBP 65 per day)
  • Limited on-site self parking
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Lift (91 centimetre wide door)
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoke-free property
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 90.0 per day.
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately GBP 9 to 40 for adults and GBP 5 to 25 for children
  • Secured self-parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Guests will receive an email 48 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Broadwick Soho Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 119 out of 127 reviews
Rating 8 - Good. 3 out of 127 reviews
Rating 6 - Okay. 4 out of 127 reviews
Rating 4 - Poor. 1 out of 127 reviews
Rating 2 - Terrible. 0 out of 127 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

Reviews

10/10 Excellent

Alexander

Liked: Cleanliness, staff & service, amenities
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Stayed 1 night in Nov 2025

10/10 Excellent

Andrew

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a wonderful stay with my wife. it was great to stay in the heart of Soho in such a beautiful place.
Stayed 1 night in Nov 2025

10/10 Excellent

Ward

Stayed 1 night in Oct 2025

10/10 Excellent

Loren

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

10/10 Excellent

Ben, Washington

Stayed 1 night in Oct 2025

10/10 Excellent

priscilla

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Oct 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

10/10 Excellent

Katarina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice. The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better. The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable. Looking forward to another stay in the future!
Stayed 3 nights in Sep 2025

10/10 Excellent

Dinah

Stayed 5 nights in Sep 2025

10/10 Excellent

Kelcey

Stayed 2 nights in Aug 2025

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Enrique

Liked: Cleanliness, staff & service, property conditions & facilities
Very good, new and fragrant.
Stayed 1 night in Sep 2025

10/10 Excellent

Neill

Liked: Cleanliness, staff & service, property conditions & facilities
Best hotel in Soho!
Stayed 1 night in Aug 2025

10/10 Excellent

Christian

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Stayed 4 nights in Aug 2025

10/10 Excellent

Matteo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Aug 2025

10/10 Excellent

Jocelyn

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is just gorgeous. Very much a "more is more" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Stayed 3 nights in Aug 2025

10/10 Excellent

Amber

Stayed 2 nights in Aug 2025

10/10 Excellent

Earnell

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Stayed 1 night in Aug 2025

10/10 Excellent

Marshall

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel! Marvelous
Stayed 2 nights in Aug 2025

10/10 Excellent

Jessie

Stayed 1 night in Aug 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

4/10 Poor

Tim

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
Stayed 3 nights in Aug 2025

10/10 Excellent

Joshua

Liked: Cleanliness, staff & service, property conditions & facilities
Can’t recommend enough! It’s a vibe!
Stayed 1 night in Jul 2025