This is a new type of a Japanese "Ryokan", mostly self-services. Quiet area and much cheaper than other typical "Ryokan" in the town. Yet, I enjoyed one of the private-room onsen.
I love that this hotel was completely different than what I expected. Upon arriving I was pleasantly surprised by the bed & breakfast style of the hotel and the nostalgic memorabilia displayed throughout the hotel as well. The staff was very informative and accommodating to my needs while speaking english. I felt right at home. The free hot chocolate was delicious which I sipped graciously in the living room after a hot soak in the private onsen. I had such a relaxing experience. I am looking forward to visiting Yufuin again and returning to this hotel!