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ICONA Diamond Beach

4.0 star property
VIP Access

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Photo gallery for ICONA Diamond Beach

Cocktail bar, beach views, open daily
Property preview
Hair salon
Premium Poolside King Studio | View from room
Premium Poolside King Studio | Hypo-allergenic bedding, in-room safe, individually decorated

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar

Explore the area

View in a map
9701 Atlantic Ave, Wildwood Crest, NJ, 08260
  • Place, Five Mile Beach
    ‪2 min walk‬
  • Place, Cape May National Wildlife Refuge
    ‪6 min walk‬
  • Place, Centennial Park
    ‪3 min drive‬
  • Airport, Millville, NJ (MIV-Millville Municipal)
    ‪61 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Premium Poolside King Studio

Premium Poolside King Studio | Hypo-allergenic bedding, in-room safe, individually decorated

Premium Poolside King Studio

10.0 out of 10
Exceptional
(2 reviews)
  • 37 sq m
  • Beach view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Premium Poolside Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Poolside Double Suite

10.0 out of 10
Exceptional
(2 reviews)
  • 49 sq m
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Premium King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium King Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 48 sq m
  • Beach view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Premium Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Double Suite

9.6 out of 10
Exceptional
(5 reviews)
  • 48 sq m
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Signatures King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures King Suite

10.0 out of 10
Exceptional
(1 review)
  • 48 sq m
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Signatures Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures Double Suite

9.4 out of 10
Exceptional
(3 reviews)
  • 48 sq m
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Classic King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic King Suite

9.4 out of 10
Exceptional
(6 reviews)
  • 48 sq m
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Basic Studio

Hypo-allergenic bedding, in-room safe, individually decorated

Basic Studio

9.6 out of 10
Exceptional
(22 reviews)
  • 48 sq m
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

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About this property

ICONA Diamond Beach

Beachside hotel to enjoy seasonal outdoor pool and sand beach
At ICONA Diamond Beach, hit the private sand beach where you can enjoy volleyball, then dine on-site at Coastal Blue.
ICONA Diamond Beach offers 108 accommodations with a safe and coffee/tea makers. This individually decorated and furnished accommodation has separate sitting areas. Accommodation at this 4-star hotel has kitchenettes with fridges, stovetops, microwaves and separate dining areas.

Bathrooms include a combined bath/shower unit, bathrobes, complimentary toiletries and hairdryers. 39-inch flat-screen televisions come with satellite channels. Housekeeping is offered on a daily basis and hypo-allergenic bedding can be requested.

A children's pool and a seasonal outdoor pool are on site. Other recreational amenities include a private beach and a 24-hour fitness centre.

The recreational activities listed below are available either on-site or nearby; fees may apply.

ICONA Diamond Beach's great location gets high marks from our customers. During your stay, you're just a quick walk from Five Mile Beach. Enjoy features like free self-parking, plus a restaurant and a 24-hour gym.
  • Free self-parking
  • Enjoy seafood and a beachfront location while dining at Coastal Blue
  • Cooked-to-order breakfast served daily for a fee
  • Take a swim in the seasonal outdoor pool
  • Services include tour or ticket assistance, luggage storage and wedding services
  • On-site recreation includes a private beach, a 24-hour gym and volleyball
  • Guests have great things to say about the helpful staff and the location
  • Just a 4-minute drive from Wildwood Boardwalk and a few minutes from Wildwoods Convention Center
Simply walk outside to feel the sun on your face at the sandy beach. Sit back and relax on the beach with free beach club on site, cabanas (surcharge), and umbrellas. After a day at the beach, enjoy amenities at ICONA Diamond Beach such as a seasonal outdoor pool, a children's pool and a 24-hour fitness centre.

Along with a restaurant, there's a snack bar/deli on site. You can enjoy a drink at one of the bars, which include a beach bar, a poolside bar and a bar/lounge. Free self parking is available.

This 4-star Wildwood Crest hotel is smoke free.

For a fee, guests can enjoy a cooked-to-order breakfast daily from 8:00 AM to 11:00 AM.
Coastal Blue – This beachfront restaurant specialises in seafood and serves lunch, dinner and light fare. Guests can order drinks at the bar and enjoy al fresco dining (weather permitting). A children's menu is available. Happy hour is offered.
The Star Beach Bar – This beachfront cocktail bar specialises in American cuisine and serves lunch, dinner and light fare. Open daily.

Property amenities

Internet

  • Available in all rooms: High-speed internet

Parking and transport

  • Free self parking on site

Food and drink

  • Daily cooked-to-order breakfast available 8:00 AM to 11:00 AM for a fee: USD 15 to 15 per person
  • A bar/lounge
  • A beach bar
  • A poolside bar
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • Coastal Blue
  • The Star Beach Bar

Things to do

  • 24-hour gym
  • Beach volleyball
  • Children's pool
  • Free beach club
  • Seasonal outdoor pool

Family friendly

  • Children's pool
  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Living room
  • Pool gate
  • Seasonal outdoor pool
  • Separate in-room dining area
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Proposal/romance packages
  • Tour and ticket assistance
  • Wedding services

Business services

  • 1,800 square feet of conference space
  • 2 meeting rooms

Outdoors

  • Beach cabanas (surcharge)
  • Beach loungers
  • Beach umbrellas
  • On a private beach
  • On the waterfront
  • Pool loungers
  • Pool umbrellas
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 39-inch flat-screen TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Hob
  • Kitchenette
  • Microwave
  • Paper towels
  • Refrigerator
  • Separate dining area
  • Wet bar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Iron/ironing board
  • Laptop workspace
  • Living room
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 3 PM; check-in end time: 3:00 AM
Late check-in subject to availability
Minimum check-in age - 21

Check-out

Check-out before 10 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
If you are planning to arrive after 5:00 PM please contact the property in advance using the information on the booking confirmation

Renovations and closures

The property is closed between 12 October and 16 April.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Resort fee: 12 per cent of room rate
The resort fee includes:
  • Beach access
  • Beach loungers
  • Concierge service
  • Fitness centre access
  • In-room coffee
  • In-room safe
  • Phone calls
  • Pool access
  • Shuttle service

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately USD 15 to 15 per person

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Cashless transactions are available
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Guests arriving after 5:00 PM must make advance arrangements by contacting the property using the information on the booking confirmation. Front desk staff will greet guests on arrival at the property.

We should mention

  • The seasonal pool will open in May and close in October.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Hotel Icona
Hotel Icona Diamond Beach
Hotel Icona Diamond Beach Wildwood Crest
Icona Beach
Icona Beach Hotel
Icona Diamond Beach
Icona Diamond Beach Hotel
Icona Diamond Beach Wildwood Crest
Icona Hotel
Icona Hotel Diamond Beach
Pier 6600 Wildwood Nj
ICONA Diamond Beach Hotel
ICONA Diamond Beach Wildwood Crest
ICONA Diamond Beach Hotel Wildwood Crest

ICONA Diamond Beach Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 770 out of 1000 reviews
Rating 8 - Good. 162 out of 1000 reviews
Rating 6 - Okay. 41 out of 1000 reviews
Rating 4 - Poor. 14 out of 1000 reviews
Rating 2 - Terrible. 13 out of 1000 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Amr

Liked: Cleanliness, staff & service, property conditions & facilities
Staff is nice, property has private beach and outside pool with all what you need. Great for family and kids
Stayed 3 nights in Aug 2025

10/10 Excellent

Ane

Stayed 2 nights in Aug 2025

2/10 Terrible

Kester

Disliked: Cleanliness, property conditions & facilities
Stayed 2 nights in Aug 2025

10/10 Excellent

Dawn

Stayed 3 nights in Aug 2025

8/10 Good

Dushyant

Stayed 3 nights in Aug 2025

8/10 Good

Marc

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Aug 2025

10/10 Excellent

Sean

Stayed 4 nights in Jul 2025

8/10 Good

Jamie

Stayed 3 nights in Jul 2025

10/10 Excellent

Kerri

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place was fantastic. When I booked the reservation I told them we were celebrating our 31st wedding anniversary and there was a cold bottle of champagne waiting in the room. The king suite was gorgeous. Excellent location and beautiful beach.
Stayed 3 nights in May 2025

10/10 Excellent

Rebecca

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff and service is fantastic
Stayed 5 nights in Jul 2025

10/10 Excellent

Elizabeth

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is beautiful, kept wonderfully clean, and has a lot of amenities. The location is great. Key standouts are the food in the hotel is very good and beach access, snack and bar area are great, and it’s nice to have beach chairs and umbrellas available.
Stayed 3 nights in Jul 2025

10/10 Excellent

Kelly

Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful resort with incredible service.
Stayed 3 nights in Jul 2025

10/10 Excellent

Neil

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 4 nights in Jul 2025

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely property right by the beach and extremely friendly and helpful staff. Excellent location as well to explore both Wildwood and Cape May
Stayed 3 nights in Jul 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, room comfort
Stayed 4 nights in Jul 2025

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Jul 2025

10/10 Excellent

Nitasha

Travelled with family and small children, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Overall wonderful experience!! Some improvements can be made to the facility itself (our sliding door to the balcony was impossible to open and close), but the staff is phenomenal! So I’ll let that one slide (no pun intended).
Stayed 2 nights in Jul 2025

10/10 Excellent

Gregory

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Jul 2025

10/10 Excellent

George

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great for family beach trip

Great family beach trip. Restaurant very good. Would definitely return.
Stayed 4 nights in Jul 2025

8/10 Good

Sadie

Stayed 5 nights in Jul 2025

10/10 Excellent

DANIEL

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Every staff member more pleasant than the next. Clean pleasant resort.
Stayed 3 nights in Jul 2025

8/10 Good

Nicole, Little falls

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The check-in was smooth with friendly staff. Shuttle Service - Convenient shuttle to the convention center departs hourly, with accommodating drivers. Beach Amenities - The staff sets up free umbrellas and chairs from 8 am to 6/7 pm. Lifeguards clear the beach by 4:50 pm. The sand is soft, but an outfall pipe nearby affects the view and sometimes causes odors. A shuttle is available to the beach, though I didn’t use it. Room - We had a small room with two full beds. One bed was against the wall, making it hard to get out, and the bathroom was compact. The hotel provided toiletries, and extra supplies were given at the front desk upon request. The room was clean and comfortable, with a balcony accessible from both the bedroom and living room. The kitchen had basic appliances, but bring your own K-cups and drinks. Hallways displayed local history. Parking - No issues with parking; valet is available. Fitness Center - Very small with only a couple of machines. Restaurant - Enjoyed a pleasant breakfast with friendly staff and a nice pool view. Beach Bar - Great service with plenty of seating for drinks and appetizers. Pool - Nice with plenty of umbrellas, but seating can be limited at busy times. My biggest complaint and the reason it’s not 5/5 for all areas - Many cheaper hotels have free 24 coffee and tea, water, even cookies and apples. You were charged $4 for a bottle of water. A hotel charging their prices on a beach, should have free water.
Stayed 4 nights in Jul 2025

10/10 Excellent

Jeremy, Richmond

Travelled with family and small children
Liked: Cleanliness, property conditions & facilities
Love the access to the private beach and the rooms were perfect for our family.
Stayed 4 nights in Jul 2025

10/10 Excellent

Raymond

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very nice and comfortable place right on the beach. Clean.
Stayed 1 night in Jun 2025

4/10 Poor

Marianna

Travelled with family, Travelled with family and small children
Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
Very small room - bathroom is a total joke - for 4 people this was a pure joke - we were very uncomfortable. We probably will not be returning because of this. Pool tiny - and not heated. Food very mediocre for the price. The towels at the pool remind me of cheap camp towels. My husband said this place reminds him of a motel.
Stayed 2 nights in Jul 2025