Assembly Leicester Square

3.5 star property

Choose dates to view prices

Photo gallery for Assembly Leicester Square

Balcony
Bar (on property)
Cozy Comfort With a Little Extra Space | Soundproofing, free WiFi, bed sheets, wheelchair access
Property entrance
Living area

Reviews

8.0 out of 10
Very good

Popular amenities

  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Bar
  • Housekeeping

Explore the area

View in a map
27 - 31 Charing Cross Road, London, England, WC2H 0LS
  • Place, Leicester Square
    ‪1 min walk‬
  • Place, Trafalgar Square
    ‪5 min walk‬
  • Place, Piccadilly Circus
    ‪6 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪75 min drive‬

Room options

Modern Room, Spread Out and Settle In

7.8 out of 10
Good
(12 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Sofa Bed
  • Free Wi-Fi

Cozy Comfort With a Little Extra Space

8.0 out of 10
Very good
(195 reviews)
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

Compact and Comfy Windowless Room

7.8 out of 10
Good
(44 reviews)
  • 10 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

Compact And Comfy Windowless Room

  • Sleeps 2
  • Free Wi-Fi

Cozy Comfort With A Little Extra Space 

  • Sleeps 2
  • Free Wi-Fi

Modern Room - Spread Out And Settle In

  • Sleeps 3
  • Free Wi-Fi

Similar properties

About this property

Assembly Leicester Square

Along with a restaurant, this smoke-free hotel has a bar/lounge and a 24-hour front desk. WiFi in public areas is free.
Assembly Leicester Square offers 121 accommodations with a hairdryer and free toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include a shower. Housekeeping is provided on a daily basis.
The sightseeing around Assembly Leicester Square gets high marks from our customers. During your stay, you're just a quick walk from Leicester Square. Enjoy features like free WiFi in public areas, plus a restaurant and a bar.
  • Free WiFi
  • Grab something to eat at the restaurant or stop for a drink at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Services include luggage storage
  • Guests really like the accommodation for the cleanliness and comfy beds
  • 13 minutes by foot from The British Museum and a 2-minute drive from Big Ben
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi.

This 3.5-star London hotel is smoke free.

For a fee, guests can enjoy a buffet breakfast daily from 7:00 AM to 10:30 AM.
Assembly Leicester Square has a restaurant on site.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:30 AM for a fee: GBP 15 for adults and GBP 15 for children
  • A bar/lounge
  • A restaurant

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Wheelchair accessibility

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower
  • Towels provided

More

  • Air conditioning (climate-controlled)
  • Heating (climate-controlled)
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 15 for adults and from GBP 15 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit/debit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Front desk staff will greet guests on arrival at the property.

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Assembly Leicester Square Reviews

Reviews

8.0

Very good

Rating 10 - Excellent. 727 out of 1773 reviews
Rating 8 - Good. 554 out of 1773 reviews
Rating 6 - Okay. 301 out of 1773 reviews
Rating 4 - Poor. 107 out of 1773 reviews
Rating 2 - Terrible. 84 out of 1773 reviews

8.6/10

Cleanliness

8.4/10

Staff & service

7.2/10

Amenities

8.0/10

Property conditions & facilities

Reviews

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities
Clean, simple, no frills, exactly what’s needed.
Stayed 1 night in Jan 2026

8/10 Good

Julia

Business traveller
Liked: Cleanliness, staff & service
Disliked: Amenities
Great location and fabulous restaurant / breakfast room on 10th floor with amazing skyline of London.
Stayed 2 nights in Jan 2026

10/10 Excellent

Gina

Stayed 1 night in Jan 2026

10/10 Excellent

Andreas

Liked: Cleanliness, property conditions & facilities
Clean and perfect location
Stayed 3 nights in Jan 2026

8/10 Good

scott

Stayed 3 nights in Jan 2026

8/10 Good

Gill

Liked: Cleanliness, staff & service
Fantastic location. Friendly and helpful staff. Immaculately clean room. Comfy bed. Great shower. Perfect for a night in the heart of the capital.
Stayed 1 night in Jan 2026

10/10 Excellent

Mark

Clean. All as advertised
Stayed 1 night in Jan 2026

10/10 Excellent

Rocio

Stayed 2 nights in Jan 2026

10/10 Excellent

Kenneth, New Albany

Liked: Cleanliness, amenities, property conditions & facilities
Room was spotless and the staff were great. They answered any questions via email before arrival and were very helpful during the stay as well. The location was perfect for our visit.
Stayed 2 nights in Jan 2026

8/10 Good

Alan

Liked: Cleanliness
Small room but clean. Nice hot shower. No TV. Excellent rooftop restaurant/bar and views!
Stayed 1 night in Jan 2026

2/10 Terrible

Christopher

Business traveller
Disliked: Amenities
Paid for larger room but it was still far too small. Nowhere to work on the laptop
Stayed 1 night in Jan 2026

10/10 Excellent

Shina Diane

Stayed 3 nights in Jan 2026

10/10 Excellent

Gary

Stayed 2 nights in Jan 2026

10/10 Excellent

Eric

Liked: Cleanliness
Clean room, very good location
Stayed 4 nights in Jan 2026

8/10 Good

Brian

Liked: Cleanliness, staff & service
Room was clean and comfortable and overall good value for the money we paid.
Stayed 1 night in Jan 2026

8/10 Good

Michael, Cheltenham

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Fantastic location, friendly staff, clean room and good breakfast.
Stayed 1 night in Jan 2026

4/10 Poor

Clare

Travelled with group
Disliked: Cleanliness, amenities
We arrived early, helpfully staff allowed us to check in which meant we could leave bags this was helpful. By the time we returned to our room much later to shower and sleep the shower and sink tap made terrible noises and the sink did not drain the water. The bed was cold as the very thin quilt did not suffice, the heating did not work and the pillows lumpy. Only one USB charger worked one switch above the heater I think for lights was broken all of this was too late to report at night. The reception is dark and they usually just stay hidden say behind a wall so not really approachable. The bed headboard was stained it all felt very grimy and unpleasant. When I booked I made a request for vegetarian breakfast. At breakfast was informed there was no veggie sausage or equivalent. That said the restaurant has a nice view on level 10. There was a lack of shelves, hanging places and the non-opening window was dirty! It’s in an excellent location but having experienced the assembly I won’t be going again! It has to be mentioned but the decor is almost unbelievable with a giant plastic pink rabbit in the corner of the room adorned with a leather padlocked choker…
Stayed 1 night in Jan 2026

6/10 Okay

Michelle

Travelled with partner
Liked: Cleanliness
Staff was awesome. Room was adequate for the purpose but do not expect 4-5 star accommodations. Super convenient location. Pretty much everything was within a walking distance.
Stayed 5 nights in Jan 2026

10/10 Excellent

Laina

Stayed 2 nights in Jan 2026

8/10 Good

Charles

Stayed 1 night in Jan 2026

10/10 Excellent

Amit, Jersey City

Liked: Cleanliness, amenities, property conditions & facilities
It was perfect for just a couple of nights
Stayed 2 nights in Dec 2025

10/10 Excellent

Danielle

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Truly above and beyond customer service. We showed up 4 hours early after not sleeping all night on our flight, just hoping to leave our bags, and Adam said since he had a room available he’d gladly just check us in. Room was great, location fantastic. Any questions we had throughout our stay were met with kindness. No issues whatsoever! Highly recommend!
Stayed 1 night in Jan 2026

6/10 Okay

Dieter

Stayed 2 nights in Jan 2026

10/10 Excellent

Lesly

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean
Stayed 3 nights in Jan 2026

8/10 Good

Rachel

Stayed 2 nights in Dec 2025