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Gem Fitzrovia Hotel

Property class: 4
VIP Access

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Photo gallery for Gem Fitzrovia Hotel

Front of property – evening/night
Lobby
Exterior
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Reception

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Portland Place
    ‪1 min walk‬
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪16 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪68 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(53 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

8.8 out of 10
Excellent
(23 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.4 out of 10
Exceptional
(8 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Single Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds and 1 Single Sofa Bed OR 1 Double Bed and 1 Single Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

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About this property

Gem Fitzrovia Hotel

Along with a restaurant, this smoke-free hotel has a bar/lounge and a snack bar/deli. WiFi in public areas is free. Other amenities include a coffee shop/cafe, 24-hour room service and a business centre.
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with a safe and free newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit, designer toiletries, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include coffee/tea makers and blackout curtains. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Our customers tell us that they can't get enough of the helpful staff at Gem Fitzrovia Hotel. During your stay, you're just a quick walk from Regent's Park. Free WiFi in public areas, a restaurant and a bar are available.
  • Free WiFi and wired Internet
  • Enjoy international cuisine while dining at XX-XXVIII Restaurant
  • English breakfast served daily for a fee
  • Services include babysitting, dry cleaning/laundry and a concierge
  • Guests have great things to say about the clean guestrooms and the location
  • 10 minutes by foot from Oxford Circus and a 3-minute drive from The British Museum
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business centre and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square metres) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy English breakfast on weekdays from 7:00 AM to 10:00 AM and at the weekend from 8:00 AM to 10:30 AM.
XX-XXVIII Restaurant – This restaurant specialises in international cuisine and serves breakfast, lunch and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 24.50 for adults and from GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Guests will receive an email 48 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Gem Fitzrovia Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 567 out of 1001 reviews
Rating 8 - Good. 291 out of 1001 reviews
Rating 6 - Okay. 82 out of 1001 reviews
Rating 4 - Poor. 45 out of 1001 reviews
Rating 2 - Terrible. 16 out of 1001 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.6/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Xuguang

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
Yes
Stayed 4 nights in Jan 2026

10/10 Excellent

TIMOTHY

Stayed 1 night in Jan 2026

10/10 Excellent

Sue

Travelled with group
Liked: Cleanliness, staff & service, amenities
Lovely room, great hotel
Stayed 1 night in Jan 2026

10/10 Excellent

sue

Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Great hotel, great location

8/10 Good

Lucio

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Quaint hotel in a great neighborhood.
Stayed 5 nights in Jan 2026

10/10 Excellent

Omer, London

Liked: Cleanliness, amenities, property conditions & facilities
Room was good. Also enjoyed the breakfast which was included in the booking.
Stayed 2 nights in Jan 2026

10/10 Excellent

Jo

Liked: Cleanliness, property conditions & facilities
Friendly staff, and the room was very clean. Appreciated the extra hour complimentary late check out. thank you
Stayed 1 night in Jan 2026

8/10 Good

Helen

Liked: Cleanliness, staff & service
Everywhere was clean, staff were very helpful
Stayed 4 nights in Jan 2026

10/10 Excellent

Lisa

Travelled with group
Liked: Cleanliness, staff & service, amenities
Had everything we need for a comfortable stay
Stayed 1 night in Jan 2026

10/10 Excellent

David

Stayed 1 night in Jan 2026

10/10 Excellent

Kenneth

Liked: Cleanliness, staff & service, amenities
Great location, great service, helpful staff.
Stayed 3 nights in Jan 2026

8/10 Good

Dave

Stayed 3 nights in Jan 2026

10/10 Excellent

Graham

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2026

6/10 Okay

Christopher

Stayed 1 night in Jan 2026

10/10 Excellent

DANIEL, Camp Hill

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Staff very polite, room very clean, the bed was very comfortable to sleep, breakfast okay, this hotel is near to the Great Portland Street train station. Definitely I will booked this hotel again
Stayed 2 nights in Jan 2026

10/10 Excellent

peter

Stayed 1 night in Jan 2026

10/10 Excellent

Ali

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
Excellent overall Clean, spacious, and very comfortable Excellent location with walking distance to most places
Stayed 2 nights in Dec 2025

10/10 Excellent

Ali

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
Regularly stay at the Gem, the team are always very helpful. Easy check in and check out Rooms are spacious and clean. Comfortable bed Good selection for breakfast
Stayed 2 nights in Jan 2026

8/10 Good

Alexis

Stayed 2 nights in Jan 2026

6/10 Okay

Erin

Liked: Cleanliness
Disliked: Staff & service
The front desk staff were bewildered and uncertain most of the time. The hallways were very hot and made the room temperature uncomfortable. The bed was extremely hard and uncomfortable. Worst hotel toiletries I've encountered. Reserved cream tea offered 24 hours in advance and staff unprepared. Waited 25 minutes with no staff attending. Manager seemed confused and defensive when experiences relayed upon checkout. Cannot recommend this hotel.
Stayed 5 nights in Dec 2025

8/10 Good

Greg

Stayed 3 nights in Jan 2026

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2026

8/10 Good

Lisa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic, helpful staff. Room was large, however not 100% clean. Found sticky stuff on the hairdryer and sofa smelt bad. Overall a nice hotel.
Stayed 1 night in Jan 2026

10/10 Excellent

Darren

Travelled with family
Liked: Cleanliness
Fantastic location, clean rooms and great breakfast would highly recommend
Stayed 16 nights in Dec 2025

10/10 Excellent

Saniya

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Comfortable room and a great staff, super helpful. We didn’t have breakfast at the hotel so don’t know about that. Location was great
Stayed 3 nights in Dec 2025