Gem Fitzrovia Hotel

4.0 star property
VIP Access

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Photo gallery for Gem Fitzrovia Hotel

Front of property – evening/night
Exterior
Lobby
Reception
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Portland Place
    ‪1 min walk‬
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪15 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪63 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members

Room options

Executive Room

  • Sleeps 2

Superior Double Room

8.6 out of 10
Excellent
(51 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

Superior Twin Room

9.0 out of 10
Wonderful
(19 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds

Executive Double Room

9.4 out of 10
Exceptional
(8 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Single Beds

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds and 1 Single Sofa Bed OR 1 Double Bed and 1 Single Sofa Bed

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

Superior Single Room

  • Sleeps 1

Superior Twin Room

  • Sleeps 2

Superior Double Room

  • Sleeps 2

Executive Twin Room

  • Sleeps 2

Triple Room

  • Sleeps 3

Similar properties

About this property

Gem Fitzrovia Hotel

Along with a restaurant, this smoke-free hotel has a bar/lounge and a snack bar/deli. WiFi in public areas is free. Other amenities include a coffee shop/cafe, 24-hour room service and a business centre.
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with a safe and free newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit, designer toiletries, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include coffee/tea makers and blackout curtains. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Our customers tell us that they can't get enough of the helpful staff at Gem Fitzrovia Hotel. During your stay, you're just a quick walk from Regent's Park. Free WiFi in public areas, a restaurant and a bar are available.
  • Free WiFi and wired Internet
  • Enjoy international cuisine while dining at XX-XXVIII Restaurant
  • English breakfast served daily for a fee
  • Services include babysitting, dry cleaning/laundry and a concierge
  • Guests have great things to say about the helpful staff and the clean guestrooms
  • 10 minutes by foot from Oxford Circus and a 3-minute drive from The British Museum
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business centre and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square metres) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy English breakfast on weekdays from 7:00 AM to 10:00 AM and at the weekend from 8:00 AM to 10:30 AM.
XX-XXVIII Restaurant – This restaurant specialises in international cuisine and serves breakfast, lunch and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 24.50 for adults and from GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Guests will receive an email 48 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Gem Fitzrovia Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 552 out of 1003 reviews
Rating 8 - Good. 301 out of 1003 reviews
Rating 6 - Okay. 84 out of 1003 reviews
Rating 4 - Poor. 47 out of 1003 reviews
Rating 2 - Terrible. 19 out of 1003 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.6/10

Amenities

8.8/10

Property conditions & facilities

Reviews

8/10 Good

claus gert

Liked: Cleanliness, staff & service, amenities
The chairs in the dining room was terrible. Too, too to low. The room was very good.
Stayed 3 nights in Nov 2025

10/10 Excellent

Diane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We have stayed here many times over the last 10 years often 3 times a year .. location is great for a London city break .. need to give the breakfast staff a huge shout out .. so attentive, caring respectful and professional.
Stayed 3 nights in Nov 2025

10/10 Excellent

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very good hotel
Stayed 1 night in Dec 2025

10/10 Excellent

Abdulaziz

Stayed 7 nights in Nov 2025

10/10 Excellent

Alicia

Stayed 1 night in Dec 2025

10/10 Excellent

Hwe

Stayed 7 nights in Nov 2025

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A nice hotel in a nice area. The building is older, so while they offer great amenities, you can still tell the rooms have seen better days. Walking distance to key tube stops or bus stops.
Stayed 10 nights in Nov 2025

10/10 Excellent

Keith

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff and amenities were excellant.
Stayed 1 night in Nov 2025

10/10 Excellent

Louise

Liked: Cleanliness, staff & service, amenities
Beautiful hotel - central location, room was spotless and cozy, staff couldn't have been nicer. Highly recommend.
Stayed 2 nights in Nov 2025

10/10 Excellent

Lawrence

Business traveller
Liked: Cleanliness, property conditions & facilities, room comfort
Great accommodations for the price. Friendly and helpful staff. Great location.
Stayed 3 nights in Nov 2025

10/10 Excellent

Alp Eren

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Nov 2025

10/10 Excellent

Sho

Stayed 4 nights in Nov 2025

10/10 Excellent

George

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Had a great stay at this hotel. Staff were eager to make sure we had a comfortable stay. The rooms were spotless and extremely comfortable. Will definitely stay here again!
Stayed 1 night in Nov 2025

10/10 Excellent

George

Stayed 1 night in Nov 2025

10/10 Excellent

EIMEAR

Stayed 2 nights in Nov 2025

10/10 Excellent

Mark

Travelled with partner
Clean, spacious and comfortable room
Stayed 1 night in Nov 2025

2/10 Terrible

John

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
The bed was horrific. One night here was instant back pain despite no problems before or after when we stayed elsewhere. There was a person complaining while I was checking out that it was unsleepable. The hotel was just all around terrible. Avoid.
Stayed 2 nights in Oct 2025

10/10 Excellent

Yetkin

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Evetything was perfect
Stayed 4 nights in Oct 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Aug 2025

10/10 Excellent

Moneil

Travelled with family
Liked: Cleanliness, staff & service, amenities
The convienence of checking in and checking out, the friendliness of the hotel staff and the complimentary breakfast was very helpful.
Stayed 1 night in Oct 2025

10/10 Excellent

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, friendly team, comfortable bed, and good food. Everything you need for a good stay.
Stayed 2 nights in Oct 2025

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The breakfast was buffet, but fancy with full service coffee or tea, white linens, & beautiful dining room. All the food was fresh & delicious. The room was very beautiful, clean, & functional. The front desk & bar service was so friendly & amazing. Highly recommend this hotel for your stay.
Stayed 4 nights in Oct 2025

8/10 Good

Kirsten

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 6 nights in Oct 2025

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

10/10 Excellent

francis

Stayed 4 nights in Oct 2025