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New Road Hotel

4.0 star property
VIP Access

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Photo gallery for New Road Hotel

Loft, Hot Tub | Terrace/patio
Loft, Hot Tub | Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Yoga
Breakfast, lunch, dinner served; British cuisine
Front of property

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar

Explore the area

View in a map
103-107 New Road, London, England, E1 1HJ
  • Place, East London Mosque
    ‪3 min walk‬
  • Place, Brick Lane
    ‪7 min walk‬
  • Place, Tower of London
    ‪14 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪78 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Warehouse K

Warehouse K | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse K

8.6 out of 10
Excellent
(27 reviews)
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Pocket Room

Pocket Room | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Pocket Room

8.6 out of 10
Excellent
(14 reviews)
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse X

Warehouse X | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse X

9.0 out of 10
Wonderful
(6 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Loft, Terrace

Loft, Terrace | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft, Terrace

  • City view
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Family

Warehouse Family | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Family

  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Large Single Bed

View all photos for Warehouse Twin

Warehouse Twin | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Twin

10.0 out of 10
Exceptional
(2 reviews)
  • 16 sq m
  • Sleeps 2
  • 2 Large Single Beds

View all photos for Loft (Spa bath)

Loft (Spa bath) | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft (Spa bath)

  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft, Hot Tub

Loft, Hot Tub | Terrace/patio

Loft, Hot Tub

9.0 out of 10
Wonderful
(2 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

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About this property

New Road Hotel

A restaurant, a bar/lounge and a snack bar/deli are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include a coffee shop/cafe, coffee/tea in a common area and conference space. Housekeeping is available on request.
New Road Hotel offers 80 air-conditioned accommodations with a safe and a hairdryer. 49-inch flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Additionally, rooms include free toiletries and blackout curtains. Hypo-allergenic bedding, an iron/ironing board and change of towels can be requested. Housekeeping is provided on a daily basis.

Our customers tell us they can't get enough of New Road Hotel's great location. During your stay, you're just a quick walk from Brick Lane. You'll find features such as free WiFi in public areas, plus a restaurant and a bar.
  • Free WiFi
  • Enjoy British cuisine while dining at Mr White's Chophouse
  • Cooked-to-order breakfast served daily for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Guests have great things to say about the clean guestrooms and the helpful staff
  • Just a 4-minute walk from East London Mosque and 9 minutes on foot from Brick Lane
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. Business amenities include 2 meeting rooms and coworking spaces.

WiFi is free in public spaces. Event space at this hotel measures 431 square feet (40 square metres) and includes conference space. A library, a vending machine, and an arcade/games room are also featured at the family-friendly New Road Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy a cooked-to-order breakfast on weekdays from 6:30 AM and 10:00 AM.
Mr White's Chophouse – This restaurant specialises in British cuisine and serves breakfast, brunch, lunch and dinner. Guests can enjoy drinks at the bar. A children's menu is available. Happy hour is offered.
On-site venue No. 2 – This bar specialises in British cuisine and serves breakfast, brunch, lunch and dinner. A children's menu is available. Happy hour is offered. Open daily.
Cereal Grind Coffee Shop – This cocktail bar specialises in British cuisine and serves breakfast, brunch, lunch and dinner. A children's menu is available. Happy hour is offered. Open daily.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 2 meeting rooms
  • 431 square feet of conference space
  • Coworking space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • At least 80% lighting from LEDs
  • Banquet hall
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Double-glazed windows
  • Eco-friendly cleaning products used
  • Locally-owned and organised tours and activities
  • Rooftop garden
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 49-inch flat-screen TV with cable channels

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are available for GBP 40.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 16.95 for adults and from GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
This property uses eco-friendly cleaning products
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Guests will receive an email 72 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.

We should mention

  • One child aged 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

New Road Hotel London
New Road London
New Road Hotel Hotel
New Road Hotel London
New Road Hotel Hotel London

New Road Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 519 out of 1007 reviews
Rating 8 - Good. 300 out of 1007 reviews
Rating 6 - Okay. 116 out of 1007 reviews
Rating 4 - Poor. 38 out of 1007 reviews
Rating 2 - Terrible. 34 out of 1007 reviews

9.0/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Natalie

Stayed 5 nights in Dec 2025

10/10 Excellent

Tom

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Staff were very nice. Room was great and kept tidy. Recommended 👍
Stayed 3 nights in Dec 2025

10/10 Excellent

sarah

Stayed 1 night in Dec 2025

6/10 Okay

Helen

Stayed 1 night in Dec 2025

8/10 Good

Tracey

Liked: Cleanliness, staff & service, amenities
Clean room , friendly reception staff
Stayed 2 nights in Dec 2025

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, amenities
Room and amenities were superb
View from roof terrace
Stayed 1 night in Dec 2025

4/10 Poor

Laura

Disliked: Cleanliness, staff & service, amenities
I cannot express enough how much I hated my stay here. I have no idea how this place gets a 4+ star review or how it is considered a 4-star hotel. It is on a very loud and dirty street, no parking, loud restaurant and beyond poorly designed tiny rooms. The WORST part was the bathroom / shower. The shower is the bathroom with no barrier, so the entire bathroom is wet - ALL of it. I had standing water for 2 days from 1 shower. It doesn't dry because the light has to be on and it's glass enclosed. And they have the door key gives you power thing so the fan can't run while you are gone. There was mold everywhere. And to add insult, they don't even give you a bottle of water in your room. You have to buy it from a vending machine. For what they charge a night this should all be criminal. I've stayed at hostels with shared bathrooms that felt were nicer and felt safer than this hellhole.
Ridiculous all in one bathroom with no shower curtain
Mold
Mold
Stayed 2 nights in Dec 2025

10/10 Excellent

Warren

Stayed 1 night in Dec 2025

10/10 Excellent

Amy

Business traveller
Liked: Cleanliness, staff & service, amenities
Clean room, great location, staff very friendly
Stayed 2 nights in Dec 2025

6/10 Okay

Lucy

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
While the room was lovely - clean and wonderful, and the front desk staff were amazing - the breakfast was utterly bonkers. We came down at around 9:30 on Saturday - a time when I would expect Breakfast service to be in full swing. There were maybe twenty-twentfive covers and two members of staff on. Whilst both members of staff were curteous, there was a brusqueness to their service that, on its own, would have been fine - but coupled with no coffee left in the filter machine, no clean mugs, three sad pastries, and warm apple juice on a sad little trestle table in the corner of the restaurant it left a distinctly sour taste in my mouth. Look, I get it. No one wants to be at work on a sad saturday morning in december, but having to ask for cutlery multiple times, and a glass for the blood temp apple juice felt a stretch too far, to be honest. I've had better breakfasts in road side Ibises. So the be in a Breakfast restaurant of a hotel that's supposedly Marco Pierre White - I think that's lowkey embarassino. All I really wanted was a cup of coffee, a hot one. I wanted some oat milk, and a pastry - and I think the mini bake in the oven pastries from Lidl on offer are also a bit embarassing too. Additionally, the wait staff were pretty glacial - which, for a resto with like 25 people in it, most of whom are serving themselves, seems a bit rich!
Stayed 1 night in Dec 2025

8/10 Good

Sachin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Clean room with quality materials used. Staff were always friendly and helpful. Shower and bath was decent with good pressure. The icky bad thing for me was no tea/coffee in room, you need to walk out around the corner and back to your room.
Stayed 1 night in Dec 2025

10/10 Excellent

Derek

Liked: Cleanliness, staff & service, amenities
I stayed in a Warehouse X room. Was a beaufiful modern hotel. Room was clean and bed was huge and comfortable. Lovely shower and toiletries. The blackbout blinds worked well and room was quiet. Would definitely return when in Lonfdon.
Stayed 3 nights in Dec 2025

6/10 Okay

Oliver

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room nice, staff lovely and helpful, not the best area, it is close to central London but it is quite rough. Came back later one evening and it was a bit of a scary walk back from the tube
Stayed 1 night in Dec 2025

10/10 Excellent

Ryan

Stayed 1 night in Dec 2025

10/10 Excellent

Jill

Stayed 1 night in Dec 2025

10/10 Excellent

Ian

Business traveller, Travelled with group
Liked: Cleanliness, staff & service, amenities
Very cool hotel for the price, very conveniently located for Shoreditch and Brick Lane, and so close to the Elizabeth Line that it’s a great jumping off point for all of London. Very friendly and helpful staff too, will definitely stay again.
Stayed 1 night in Nov 2025

2/10 Terrible

Advika

Disliked: Cleanliness, amenities
very bad
Stayed 2 nights in Nov 2025

10/10 Excellent

Rachel

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing! Great service. A********
Stayed 1 night in Nov 2025

10/10 Excellent

Caitlyn

Stayed 1 night in Nov 2025

8/10 Good

Yim W

Stayed 1 night in Oct 2025

10/10 Excellent

Wendy

Stayed 1 night in Nov 2025

6/10 Okay

Karen

Stayed 1 night in Nov 2025

4/10 Poor

Gemma

I booked a loft room thinking it was better than a standard room from the description and photos. When we arrived the room was a corner room, you could only get into the bed from one side and there as little space. I complained at reception immediately and was told we could move rooms the next night. The rain was
Stayed 2 nights in Oct 2025

8/10 Good

Tanya

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel was lovely, we loved the quirky warehouse style! The food was really good and the staff were super friendly and helpful. Nice room, but not sound proof so bring ear plugs if noise from the busy street bothers you.
Stayed 1 night in Oct 2025

6/10 Okay

Neil

Stayed 1 night in Oct 2025